The winery was established by Luigi Oddero, a winemaker and very inquisitive and cultured man, deeply in love with his land, the Langhe. A country gentleman, as Mario Soldati described him in his 1975 interview, which was published in the book Vino al Vino. A man who combined a practical mind and long-term vision, well representing the fusion between energies of the past and the skill of looking ahead.

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Luigi, while busy experimenting with and planting international varieties, always gave preference to the Langhe’s native variety, Nebbiolo, and to all the other local traditional grapes, such as Barbera, Dolcetto and Freisa. In more recent times, he kept pursuing Barolo’s traditional winemaking method by using large barrels.

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Today, after Luigi’s death, the winery is managed by his wife Lena and children Maria and Giovanni, who were named after their great-grandparents, with whom the winery’s history began. And so, tradition represents continuity, the common thread running through the past, present and future.